Archive for March, 2008

Search Engine Submission and Registration Service …

Monday, March 31st, 2008

Professional search engine registration into the “primary databases” of the top and major high-traffic search engines and directories is the single most important internet marketing and advertising service that you can do for your online internet business. The WAY and manner that your web site is submitted into the major search engines and directories is extremely important! It will determine IF your web site even gets included in their search databases or NOT!

At Majon International, we have a team of marketing professionals who know a lot about this process! In our 10 years of internet marketing and advertising experience we have learned exactly how this process works. Our Advanced Ad Plus linking service is a professional linking service that has been developed to utilize the most up-to-date information to get you online sales results! Proven verifiable online sales results! For only $49 a month, we will manually and professionally link your website into the “primary databases” of all of the top/major search engines and directories. (This is the only way to make sure that your web site will get included in their search database!) PLUS, being professionally linked in these important search databases and directories will then cause your web site be found in OVER 1000+ additional search engines and directories that use these main and important data feeds for their search responses.

Proper and professional Search Engine Submission is required marketing for Online Success. What this means for you is increased traffic, targeted traffic that you don’t have to keep looking for each business day. Use the Advanced Ad Plus linking service to build your business and sales for your company!

With Advanced-Ad Plus, your web site information and keywords are submitted to ALL the best Internet directories and top search engines in ways that will make a difference to your bottom line! With our service, you have the benefit of our years of internet marketing and advertising experience!

Search Engine Optimization: What You Need to Know

Tuesday, March 25th, 2008

When agents hear that 85% of people do online research before they buy insurance (Independent Insurance Agents and Brokers of America), they want to know how to get a piece of that pie.

Getting an insurance website ranked in popular search engines like Google and Yahoo! is a surefire way to get in front of those online prospects. The process of improving a site’s rankings is called search engine optimization, or SEO.

  • How does SEO work? Every expert has their own opinion. The formulas that search engines use to determine page rankings are closely guarded secrets. So no one outside those companies knows exactly how to get to the top of the search results pile. But most SEO experts agree that the way to improve rankings is to have lots of good content on the site, and plenty of links from other sites.

What to Know BEFORE Optimizing The Website

  • Trust an expert

The “rules” of SEO change rapidly, and to optimize your insurance website effectively requires a lot of homework. Most businesses choose to get a professional SEO company to handle the heavy lifting. If you choose this route, expect to pay about $1,000 - $5,000 a month.

Be careful - there are a lot of scammers posing as legitimate SEO firms, so don’t settle on a company without speaking to referrals. If a company has a problem giving you the names of happy clients, they’re not worth any time.

  • It’s a time commitment

Plan on waiting between 9 months to a year to see concrete results. Most SEO campaigns fail because the business owner pulls the plug before it fully gets off the ground. If you’re committed to building leads through SEO, don’t expect to see results right away.

  • It’s an ongoing process

Like most marketing campaigns, SEO is not something you just set up once and walk away from. Once you get good website rankings, you’ll need to add keyword-rich, useful content to your insurance website on a regular basis.

Is SEO Worth It for You?

Search engine optimization is a lot of work, so a solid search campaign comes with a big price tag. It’s best suited for businesses with the resources to spare. The big question is: will the results justify the cost?

How Landing Pages Improve Pay-Per-Click Results

Friday, March 21st, 2008

Eager to start driving search engine traffic to your website? Before dropping money into a pay-per-click (PPC) campaign, make sure to fully think it out.

Successful pay-per-click is more than placing a winning bid. It’s about writing effective ad copy to encourage people to click. And importantly, it’s about sending the people that click on your ad to the RIGHT kind of web page.

Why Are Landing Pages So Important?

A landing page is the web page where people are directed from a specific online campaign to. To make a PPC campaign a success, you will need to send people to an effective page that follows through with the promise of the advertising message.

Here are a few pointers:

  • Create a unique landing page for each campaign.

A BIG mistake that insurance agents make is they send all their PPC leads to the same page. Or even worse, they send all that traffic to just their homepage. Why is that such a problem?

Because people who click on your ad expect to instantly see information related to the offer. That’s the only reason why they clicked. They don’t want to know more about you, or read the generic copy on a homepage. They’re looking for a specific answer to a question, or solution to a problem. A generic page just won’t cut it - when they see it, they’ll hit the back button, fast.

  • Keep the headline consistent with the offer.

A targeted landing page needs a headline that relates directly with the offer the prospect has just seen. Otherwise people will get confused and click away.

  • Link to educational content elsewhere on your website.

Once prospects click the PPC ad, they won’t all be ready to fill out a form. But they may want to learn more about health insurance. Give them a way to educate themselves by linking to relevant and informative pages on the site.

  • The opt-in form should be “above the fold”.

Don’t slow motivated prospects down by burying your form at the bottom of the page. Online shoppers lose patience fast - so they shouldn’t have to scroll to get to the form. Keep it in the top portion of the screen.

Remember, the best way to convert more visitors into leads is to keep the promises you make in online pay-per-click advertising… and getting them to the info they want fast.