Get this: A new Opus Research survey, “Small Business Attitudes toward Online Marketing and Web 2.0,” found that 59% of small businesses don’t market online and many don’t even view their websites as an aspect of online marketing. ClickZ goes into more detail about this survey conducted in August by Local Mobile Search and AllBusiness.com.
(more…)
Posted by: Louise Rijk
Online display advertising through static or animated banner ad campaigns has not been very accessible for businesses with small advertising budgets and limited ad creation capabilities. The high profile ad networks, brand-name portals and specialty web sites typically require a high monthly minimum spend ranging from $10,000.00 to $20,000.00 a month and long term commitments.
Online display advertising through CPA ad networks can be a cost effective alternative for businesses that want to expand their online marketing efforts beyond paid search, search engine optimization and email marketing.
CPA ad networks act as brokers between web publishers or affiliates and advertisers. They typically provide turnkey instant access to a large number of lower profile web sites, which are effectively affiliates of the CPA ad network, capable of generating millions of impressions in a matter of days. CPA ad networks also eliminate buying and managing direct ad placements across multiple sites and dealing with various specifications, fees and vendor relationships. (more…)
Anyone starting in Affiliate marketing or those that have been through the ringer know that there are some good affiliate managers and there are some bad affiliate managers. The key is when you find a good one hold onto them. Personally Affiliate Account Managers (AM) can be well worth their weight in gold!
First, a good AM doesn’t just look out for the company they work for they find ways for you to grow and earn more. I mean common the more you earn the more they earn. This means they don’t just send you generic emails saying try this offer but try to find offers that will work well with what you are already pushing or even a new hot offer out the gates so you can jump on it.
Second, a good AM WILL bump your payout on an offer. Yes they have limitations as to what they can do but there isn’t a single offer that I have ever come across that I couldn’t get a bump on. A real good AM looks for ways to bump you even at times to help you succeed above the rest. One instance is I was promoting an offer and doing well. It got completely pulled but the network had a similar offer from another company. To make up for the unexpected pull I got the top payout for that offer and in turn I slammed it hard and made the Network, the Merchant and Myself a nice chink of change.
Thirdly, a good AM will communicate with you. If you have had an am for more than two weeks and you haven’t gotten an email, aim or phone call you should worry. One of two things is happening. Either they are on coast and don’t care or they are working heavily with the affiliates they already have and don’t have much time for you. THAT MEANS REQUEST A NEW AM and do it NOW!
Lastly, how do you know you got a bad AM? They rarely communicate with you. They rarely bump you without you asking or give you the run around when you ask for a bump. You never hear about new offers that are out or ones coming up the pipeline. You gain no value from the relationship with them except more “spam” in your Inbox. THAT MEANS REQUEST A NEW AM and do it NOW!
Remember with Account Managers it is in the best interest for both you and them that you make more money. But remember it is a two way street, you can’t ignore an account manager and then expect them to give you a bump or some hot offers.
You are currently browsing the archives for the Affiliate Managers category.
