Best CPA Network

For those of new at monetizing our sites, I thought I would give a real brief explaination of what a CPA network is and why everyone should look into adding CPA ads as part of their monatization strategy.

So what is a CPA network, isn’t it just another type of affiliate network? Well, yes and no. Like affiliate networks, CPA ad networks count on publishers like us to promote their offers. They uaually call us affiliates just like traditional networks.
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Unless you live under a rock, you’ve probably have heard that Google announced last Friday (the 13th) plans to acquire DoubleClick. The price, a whopping $3.1 billion, is 10 times the multiple of DoubleClick’s revenue and is almost double the price Google paid for YouTube. Also, just two days before the deal was announced the whisper number on Wall Street for a purchase of DoubleClick was only $2 billion.At the Web 2.0 Expo in San Francisco on Tuesday, John Battelle, chairman of Federate Media chairman and author of the book The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed our Culture, interviewed Google CEO Eric Schmidt. And here’s what Schmidt had to say about the deal price to acquire DoubleClick.“The math made sense,” Schmidt told the Web 2.0 Expo keynote attendees.He also went on to say that the ad business is both “art and science’ and that Google’s automated technology can “provide the science part.” (more…)

Publication: The E-Tactics Letter
Location: United States

Budgets are tight and marketers are looking for deals everywhere. I’ve been approached by marketers looking for performance-based deals, such as CPA deals (cost per acquisition). Some are looking for leads but others want to garner actual sales on other web sites.

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