Saturday, March 13, 2010

‘Affiliate Summit’ News

SEARCH ENGINE OPTIMIZATION: WHAT YOU NEED TO KNOW

Tuesday, March 25, 2008 10:28

When agents hear that 85% of people do online research before they buy insurance (Independent Insurance Agents and Brokers of America), they want to know how to get a piece of that pie. Getting an insurance website ranked in popular search engines like Google and Yahoo! is a surefire way to ...

HOW LANDING PAGES IMPROVE PAY-PER-CLICK RESULTS

Friday, March 21, 2008 8:51

Eager to start driving search engine traffic to your website? Before dropping money into a pay-per-click (PPC) campaign, make sure to fully think it out. Successful pay-per-click is more than placing a winning bid. It's about writing effective ad copy to encourage people to click. And importantly, it's about sending the ...

SEARCH ENGINE OPTIMIZATION: GETTING AN INSURANCE WEBSITE RANKED

Wednesday, March 19, 2008 7:51

The Internet is a great tool for delivering timely, changing information. It lets you attract attention from the RIGHT kinds of people and direct them to your insurance website where they can use the quote engine. Think about it… who would you rather spend time and energy on? People who've ...

CUSTOMIZING WEB CONTENT TO APPEAL TO YOUR TARGET PROSPECTS

Monday, March 3, 2008 7:31

Are you a Cadillac man? How about a Range Rover mom or a BMW urban professional? When you last shopped for a new car, which ads grabbed your attention? If you're like most people, it was probably the ad and car that most fit your character - and budget. Marketing to ...