Archive for the ‘Google’ Category

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Making Money From A Blog - December Recap

Friday, December 14th, 2007


Bad Holiday Traffic, Happy Holiday Income
December isn’t the best time for the year when it comes to Internet traffic. People are thinking about gifts and spending time with family than surfing the Internet. As a result of the holidays, the blog received just 94,697 visitors and 184,640 page views. This is well off the 217,876 unique visitors and 329,853 page views posted in November. (more…)

Reaction to Google/DoubleClick Deal

Tuesday, December 11th, 2007


Unless you live under a rock, you’ve probably have heard that Google announced last Friday (the 13th) plans to acquire DoubleClick. The price, a whopping $3.1 billion, is 10 times the multiple of DoubleClick’s revenue and is almost double the price Google paid for YouTube. Also, just two days before the deal was announced the whisper number on Wall Street for a purchase of DoubleClick was only $2 billion.At the Web 2.0 Expo in San Francisco on Tuesday, John Battelle, chairman of Federate Media chairman and author of the book The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed our Culture, interviewed Google CEO Eric Schmidt. And here’s what Schmidt had to say about the deal price to acquire DoubleClick.“The math made sense,” Schmidt told the Web 2.0 Expo keynote attendees.He also went on to say that the ad business is both “art and science’ and that Google’s automated technology can “provide the science part.” (more…)

What NOT to do with a New PPC Campaign

Sunday, November 4th, 2007

Over the years of me doing business online I have made my share of mistakes and hear from others about their mistakes.The key is learning from your mistakes or better yet learning from OTHERS mistakes. This mistake is one that occurs usually with a new person just getting into utilizing PPC advertising via adwords, Yahoo search marketing or MSN Adcenter. What you don’t want to do is setup a campaign an leave for hours without checking things out, as you would be surprised how fast your money can be spent. Especially if you are utilizing content or targeting high traffic terms like myspace, ebay etc… So on a new campaign check every few minutes to make sure everything is going right and you are turning a profit, or set your Adwords spend for the day of what you can afford to really spend.

This is VERY simple thing to do but you would be surprised how many new people contact me saying they burnt their budget in an hour. I know, I know where is the rocket science post that tells you how to make millions… well this isn’t it but if this post helps one newb not to blow their budget within hours on a new campaign and lose money this post is worth it.

Here is a second tip free of charge. Double Check your URLS!!!! About a year ago i was helping a friend over aim getting a campaign going in a high volume market and he had accidentally made a typo in his urls and was sending traffic to someone elses site the good news is he had only wasted 50 bucks before he noticed it.

Tell us about a mistake you made in PPC or CPA promotions by leaving a comment.

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