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Could this be a big merger brewing…. Is it true will Microsoft buy out yahoo. Well the rumors are floating and are indicating that just may happen. Not a complete buyout but Microsoft would become a big enough holder of their stock to possibly merge or take what is working for Yahoo and apply it to MSN search and vice versa…. Here is a quote from Money.cnn. com http://money.cnn.com/2006/05/03/technology/microsoft_yahoo/index.htm

Members of the company’s top management are considering a deal despite Microsoft’s history of winning over major technology markets - think Web browsers - on its own, The Wall Street Journal said. Microsoft has tried to compete in the burgeoning online search and Web advertising categories on its own but made little progress as Google has made massive gains as the industry leader, according to the story.

Microsoft executives hope that Yahoo’s strength in search and advertising categories would give the company a stronger foothold on the Web, the report said. So far, millions of dollars invested in search-engine technology and online ad systems have yielded little in the way of revenue or market share for the company, according to the Journal. 

What could this mean for affiliates / advertisers… Well the only bad part is neither of them have a good system for Quick approval as with Yahoo your keywords that may have trademark or possible adult tags may sit for days before approved or declined (usually the later)… and MSN still needs to improve on their turn around time for approval. The one good thing is maybe Yahoo would allow you to import 10,000 keywords into on Campaign. This is some interesting news and I will be watching to see if MSN will buy the stake in Yahoo or not.  What are your thoughts?