High Pay-Per-Click Bids does always not mean High profits
I was asked recently what my high bid was for Ringtones PPC campaigns and I gave an honest answer of .75 per click is my highest bid. The guy was like great ran off and started a PPC campaign on Google Adwords before I could say anything else he was logged off of aim. Well for him I hope he is reading this post, as I stated my highest bid for PPC in ringtones is .75 BUT majority of my bids are less than .20.
Remember my PPC bids are from information and ROI statistics from this past year of promoting ringtones. So I know for each target audience I got after what my return is and what I should bid. People should not be asking what is your highest or even lowest bid is they should look at their own campaigns and their ad placement.
I have found the sweet spots to be in top 3 or bottom 3 with the middle spots giving the lowest return. It is as if they do not even see them or the people that do are just clickers and not a buyer. Note this may not be true for ALL campaigns but I have found this to be true on 97% of my campaigns.
So take the time and look at your placements as I have had some campaigns I was sitting in position 6 and was getting poor returns but did not want to up my bid, as the jump was drastic so I lowered my bid. The results were great, I was showing at position 10 and the ROI was way up. The great thing is I was getting the same amount of clicks as when I was in 6 position but paying less and getting an increased return.
So next time you go to cancel your PPC campaign try lowering your bids and see what the results will bring. They may just surprise you!
