When are CPA ads most effective?
Hey Geeks,
I am wondering when CPA ads are most effective? I personally don’t like them,because most companies use CPA ads as free branding.
Thanks.
Comments (When are CPA ads most effective?)
1.The most effective ways of running CPA ads are through text links, newsletter ads, or anything where you can give a personal endorsement of what you are trying to sell/get people to sign up for. Probably one of the least effective ways to do it is to just run a simple banner/other graphical ad.
2.
CPA are efective where you can target them.
If you have a site about a spesific topic with articles about special items then it’s very good to use CPA ad’s targeted to the topics/products at your site.
Showing CPA to a big general audiance (Humor/Entertainment) will probably not yeld good results (Like Lil_Red can tell you).
3.
CPA ads can work when:
1. They are TIGHTLY targetted. This also means having a very very clear, focussed idea in your own head of exactly what your site is about, and exactly what each individual page is about.
2. You use text links, preferably integrated into the content. Lots more work than just slapping in a banner, but also lots more money potential.
3. Some CPA banners may get some results, but only if very targetted and with lots of traffic. And, if possible, I just use them as a last resort after at least one or more CPM network defaults, or on a forum where I can’t qualify for CPM banners.
I know that it may sound crass, but you should design your sites and your content around pushing a certain category of sponsors. When you are mentally conceiving a site, with its topic/focus, think, “Are there sponsors out there that would be compatable with this content?” Make your site content condicive to visitors who might want to buy related products/services. Make your site’s structure flow towards sales pages pushing your sponsors, and how they can meet specific needs/desires.
As in many things, it is important to diversify. I use every ad format and payment structure that I can get.
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